We are thrilled to announce that our very own Creative Director, Robin Kannard, will be speaking at First Round Denver, a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects. This highly-anticipated event is sold out and will bring together over 250 design professionals and students in attendance. It will be held at the stunning Denver Art Museum on May 5, 2023, in Denver, CO.

As Creative Director, Robin has been instrumental in guiding our team to create impactful and innovative designs for our clients. With over a decade of experience in the design industry, Robin has an exceptional eye for detail, a deep understanding of design trends, and a passion for creating designs that resonate with people. Robin's work has been recognized and awarded by prestigious organizations such as AIGA and the Type Directors Club.

At First Round Denver, Robin will be sharing insights and lessons learned from her extensive experience in the industry. She will be discussing the challenges and opportunities that arise when creating initial design explorations for clients and how to approach them with creativity and innovation. Attendees can expect to gain valuable insights into the design process, as well as practical tips for creating impactful and memorable branding experiences.

We couldn't be more proud of Robin and the amazing work she does every day. We know that her presentation at First Round Denver will be a huge success, and we can't wait for everyone to see her in action. Congratulations, Robin!

Our Creative Director, Robin Kannard, will be speaking at First Round Denver.

We are thrilled to announce that our very own Creative Director, Robin Kannard, will be speaking at First Round Denver, a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

Unspoken Agreement is Speaking at First Round Denver

Can you remind us how you found Unspoken Agreement? How did you feel our first meeting went?

I stumbled across a brand called Knowell that I thought was really well designed, but I didn’t know who created it. Several months later I was interviewing a developer and realized he had built the Knowell website, and he then introduced me to Unspoken Agreement.

My first meeting with your team was friendly and open, a stark difference from working with larger agencies. When you’re working closely with a small team, there’s a level of attention and detail that you don’t get with larger groups. I was able to immediately have a deep conversation with UA about the brand, and you quickly understood what we were looking for and identified several opportunities for improving our brand that we hadn’t considered.

Initially, you hired us for website design. Once that job was complete you brought us on for two additional website designs, packaging design, and many more design-related tasks. This was the end of a short term project and the start to one of our favorite client relationships and to be quite honest, what feels like a friendship. What about our team, process, and work made this the right decision for you and your team?

The speed and quality at which y’all work is unparalleled. You work fast– really fast- it’s impressive to experience. The raw creativity that comes out of your team is rare and unique. Any idea I threw at you both, you found a solution for it. You both are also wonderful people who are simply a joy to work with- this combination is unique and hard to find.

How would you rate the level of trust you developed with our design studio throughout the process?

I quickly established a high level of trust in the team, more than I’ve ever had with any external design studio. Your ability to see the problem and anticipate our concerns is remarkable. We found that working closely with designers of this expertise, facilitates a safe space for the best ideas to be cultivated.

Did you find the communication and collaboration process smooth and effective?

Collaborating and communicating with your team is natural and smooth. It’s easy to convey complex ideas to them, and you’re highly skilled at simplifying and focusing on finding ways to create impact through our brand. You are excellent communicators, which is also reflected in your copywriting skills.

Overall, how do you feel about the design and aesthetics of the work we executed for you? Did you have a favorite piece of design?

I’m extremely satisfied with the work Unspoken Agreement did for our brand. My favorite piece is the packaging they created for Elipsa. The box is essentially 90% whitespace, but it has a unique foil pattern that jumps off the page in different ways depending on the surrounding light. In real life it’s just so much fun to look at.

Have you noticed any improvements in customer engagement or sales since the new packaging and website design was introduced?

We saw a significant increase in consumer sales with the launch of our website and packaging. There is a level of trust and quality that the design elevates our brand to, and we’ve noticed that customers identify with this. We’ve also found that customers find it easier to understand our technology when it’s been presented to them in a simple yet meaningful way.

Have you received positive feedback from your customers regarding any specific work we did for you?

We see regular social media posts from customers highlighting our packaging and branding. Overall it’s increased our perceived value, and elevated the brand into more of a luxury space. It’s exciting to see customers that are proud to showcase our brand.

Would you consider working with us again for future design projects based on your current experience? And what would you change?

Absolutely. Although LightStim has in-house design team, all major brand identity projects will continue to run under UA’s execution.

Check out Addison's website to see the projects we collaborated on and more of his fantastic work!

Our client, Addison James, Design Lead at LightStim, talks about how it has been working with our team for the past few years.

Conversations with Clients - Addison James

Forward: Unless you’ve been living under a rock, you have surely heard the rumblings of the advances being made in AI. In particular, tools like ChatGPT, Dall-E and Looka are becoming better and better at what they were intended to do.

Like anyone else who has seen Blade Runner, this might have you concerned about your own job security. Within my circle of creative professionals, the question has come up. A mix of excitement and awe is met with a lot of joking/not joking about the potential of being “replaced” as brand designers by AI tools that would obviously come cheaper and work faster.

I myself am a perpetual optimist, and if living through Covid taught me anything, it’s that there is still a desire and need for human interaction. I believe this will always be the case for brand design as empathy and the human experience are paramount creating a brand. However, we wanted to have a little fun with our inaugural blog post, testing the abilities of one of the most talked about AI tools of the moment by allowing ChatGPT to effectively write a post for us. Here’s how that went.

GPT - Video - 01

Write a blog post speaking to benefits of using ChatGPT and AI for brand designers. Include reasons they should embrace the technology and creative ways they can use the tool. Additionally, speak to the shortcomings of ChatGPT and AI as it pertains to brand design, ensuring the reader that there will always be a need for a human touch in branding.

In today's fast-paced digital age, brands need to be able to create compelling content that resonates with their target audience quickly. This is where artificial intelligence (AI) and tools like ChatGPT come into play. In this blog post, we'll explore the benefits of using ChatGPT and AI for brand designers and how they can use the technology in creative ways. We'll also discuss the shortcomings of AI in brand design and why human touch is still important.

Benefits of ChatGPT and AI for Brand Designers

One of the primary benefits of using ChatGPT and AI in brand design is the amount of time it can save. Generating ideas for a new campaign or slogan can take hours, if not days, of brainstorming. ChatGPT can help by quickly generating multiple ideas in a fraction of the time, freeing up designers to focus on other aspects of the design process.

Consistency is a crucial aspect of branding. Ensuring that the same style, tone, and voice are used across all touchpoints is essential to building brand recognition and trust. Using AI to develop brand guidelines can help ensure that every piece of content adheres to the same standards, improving brand consistency.

Another benefit of using ChatGPT and AI in brand design is the ability to create personalized content for customers. AI can analyze customer data to create customized messages and offers, improving the overall customer experience and increasing brand loyalty.

Creative Ways to Use ChatGPT and AI in Brand Design

Creating a compelling slogan that resonates with the target audience is a crucial aspect of brand design. ChatGPT can help generate multiple options quickly, allowing designers to choose the best fit for the brand.

Social media is an important part of any brand's marketing strategy. Creating content that stands out in a crowded space can be challenging. ChatGPT can help by generating unique ideas for social media posts and captions, ensuring that the brand stays top of mind with its audience.

Designing mockups for a new campaign or product launch can be time-consuming. ChatGPT can help by generating quick design ideas, allowing designers to focus on refining the best options rather than starting from scratch.

Shortcomings of ChatGPT and AI in Brand Design

AI lacks the emotional intelligence that humans possess. While AI can generate ideas and content quickly, it may not be able to capture the emotional nuances that can make a brand truly resonate with its audience.

AI is only as good as the data it's been trained on. While it can generate multiple ideas, it may not always come up with truly original concepts. This is where human creativity and intuition are essential in brand design.

AI can struggle to understand the contextual nuances of a brand. It may generate ideas that are not aligned with the brand's values or that may be inappropriate in certain contexts. This is where human oversight is critical to ensure that the brand stays true to its identity.

In conclusion, ChatGPT and AI are powerful tools that can help brand designers save time, improve consistency, and create personalized content. While AI has its shortcomings in brand design, human creativity and intuition will always be essential in creating emotionally resonant, original, and contextually appropriate brand content. By embracing AI and using it in creative ways, brand designers can harness its benefits while leveraging their human touch to create truly exceptional brand experiences.

Prompting ChatGPT as it pertains to brand design.

Unless you’ve been living under a rock, you have surely heard the rumblings of the advances being made in AI. In particular, tools like ChatGPT, Dall-E and Looka are becoming better and better at what they were intended to do.

We asked ChatGPT to write a blog post. Here it is.

At Unspoken Agreement, we are constantly seeking ways to elevate our creative workflow andwowour clients. One element that has transformed our approach is the integration of 3D renderings into our process. By learning 3D design, we have unlocked many possibilities, allowing us to craft custom packaging ideas, explore unique art direction concepts, and enhance brand identity through immersive visual experiences. In this post, we will dive into how we have seamlessly integrated 3D renderings into our process, and the remarkable impact it has had on our work.

Exploring Captivating Art Direction Art direction is the soul of any visual project, and integrating 3D design has breathed new life into our creative process. With advanced software tools and techniques, we can delve into a world of endless artistic possibilities. Whether it's crafting intricately detailed scenes or playing with lighting and textures, 3D design allows us to shape unique and captivating art direction concepts. We can create experiences that resonate deeply with our audience and elevate the impact of our visual storytelling.

Crafting Custom Packaging Ideas Gone are the days of relying solely on standard mockups for presenting packaging concepts to our clients. With the integration of 3D, we can now unleash our creativity and produce truly customized packaging ideas. By leveraging software like Cinema 4D, we have the ability to create virtual packaging models that accurately represent our clients' products. This empowers us to showcase a range of design options, experiment with different materials and textures, and provide clients with an immersive preview of their packaging. The level of customization and realism achieved through 3D renderings surpasses traditional methods, allowing us to exceed client expectations and create truly standout packaging designs.

Enhancing Brand Identity Building a strong brand identity is at the core of our work, and 3D design has become an invaluable tool in this pursuit. By integrating 3D renderings into our studio, we can bring brand identities to life in a more engaging and authentic manner. Whether it's visualizing showcasing products or developing interactive animations, 3D design adds a new dimension of realism and depth to our brand concepts. By immersing clients in realistic and interactive brand experiences, we can effectively communicate brand values.

We’re just getting started and have a lot to learn, but the integration of 3D renderings into our design studio has been a game-changer. We’re excited to keep learning and will keep you updated on our journey.

By learning 3D design, we have unlocked many possibilities, allowing us to craft custom packaging ideas, explore unique art direction concepts, and enhance brand identity through immersive visual experiences.

We Are Speaking at First Round Denver

More of Our Thoughts

Conversations with Clients - Addison James

We asked ChatGPT to write a blog post. Here it is.

Integrating 3D into Our Workflow