Building Formation: Our Live Masterclass on the Art of Branding

A sort of resilience is created when you are forced to find answers for yourself. When you are building your own business, say a branding studio, there is a lot of opportunity for trial and error that can send even a reasonable person into a spiral of dread and self-doubt. Am I doing this right? Will clients see right through me? How will I ever sell this crazy idea?

We’ve been there. We’ve certainly done that.

With almost creative 15 years of experience for the principles of Unspoken Agreement, we’ve learned that confidence is 30% mental fortitude and 70% gained through wins and losses that comes with real-world experience. Deeply passionate about the art of branding, we've always believed in the transformative power of design. Over the years, we've had the privilege of working on diverse projects and witnessing the impact a well-crafted brand can have. However, we also noticed a common challenge among designers – the struggle to effectively communicate and present their creative vision to clients.

This is the concept at the heart of Formation: Our live masterclass in branding and client presentations. Understanding that for creatives, having a great idea is only half the battle, we have set out to provide an immersive course that solidifies your creative process and allows you to present with ease and confidence.

Formation is not just a culmination of our years of experience but a testament to our desire to share knowledge with the design community. We firmly believe that there is enough room for all of us to create beautiful brands, and by sharing insights and expertise, we can collectively elevate the standard of design in the industry.

Course Highlights:

Defining Your Creative Process: Uncover the secrets behind a successful creative process. Learn how to ideate, conceptualize, and execute designs that not only meet but exceed client expectations.

Gaining Confidence in Presentations: Explore proven techniques to boost your confidence when presenting designs. From crafting compelling narratives to addressing client concerns, this module will empower you to command attention and articulate your design choices effectively.

Navigating Client Feedback: Turn client feedback into a valuable asset. Discover strategies for interpreting and responding to feedback constructively, ensuring that your designs align with the client's vision.

Hands-On Learning: Dive deep into real-world project briefs to create your own portfolio-ready brand, dissecting and understanding the strategies that lead to triumph. Gain practical insights that you can apply to your own work.

Why You Should Join:

• Foundational Learning: We explore philosophies and processes that you can apply to your creative thinking and business structure today and for the next 20 years.

• Personalized Feedback: Receive constructive feedback on your designs directly from industry professionals during live sessions.

• Networking Opportunities: Connect with like-minded designers, fostering a community of creativity and collaboration.

• Lifetime Access to Resources: Gain exclusive access to a treasure trove of resources, including curated libraries for inspiration and learning, templates, and additional materials to support your ongoing creative journey.

Join us for a transformative journey to master the art of branding and design presentation in our 8-week live masterclass, Formation. Don't miss out – reserve your spot for our inaugural 2024 class beginning this March!