A clean identity for the beauty and wellness brand that changed the way you looked at your water.

Jolie - Brand Identity, Brand Messaging, Website Design, Illustration, and Packaging Design - Based in New York, NY

Jolie believes the bathroom is your daily refuge from a world polluted with noise and contaminated with stress. The last thing you need to worry about is the quality of your water and its impact on your wellbeing and the effectiveness of the products you invest in.

Brand Identity, Brand Messaging, Website Design, Illustration, Packaging Design

Unspoken Agreement, Robin Kannard, Saxon Campbell, Progress Labs

Creating almost a personification of Jolie, this beautiful wordmark feels feminine and clean. The varied weights and character angles of the custom wordmark combine to create a strong and timeless wordmark.

For the brandmark we created an abstract J with giving the illusion of a water droplet-like shape.

Brand Identity

The particular challenge of the brand voice definition was to communicate in a way that peaked the interest of the viewer and encouraged them to pay attention to the impact their water had on their wellness and beauty routines. 

Positioning Jolie as the friend who is in-the-know, we wanted to give the client the foundation to communicate messaging in a way that is empowering, comprehensible and evocative.

Jolie

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