A playful brand that ditches taboos in favor of fully embracing the power of pleasure.

Brand Identity, Packaging Design, Website Design, Illustration, and Art Direction for Runi, based in Miami, FL.

Runi serves as an unwavering source of encouragement, emphasizing the importance of prioritizing one's own pleasure as an essential element of self-care.

Brand Identity, Packaging Design, Website Design, Website Development, Illustration, 3D Renderings, Art Direction

Unspoken Agreement, Robin Kannard, Saxon Campbell, Alanka Krajewski, Lindsay Baltman, Adam Oakanin, Liv Tsai, Jasmine Kaur, Vanessa Cesario, Cherokee-Rose Lynch, Julia Brads, Shauna Whiten, Kaitlyn Ha

02 - Runi - Department of Wellness.mp4

02 - Runi - Product Image Rotation.mp4

02 - Runi - Product Image Rotation.jpg

Runi's design aesthetic is created using edgy imagery, bold use of red, and an empowering message that celebrates pleasure.

The brand's overall design is intended to evoke a sense of confidence, liberation, and self-expression, encouraging customers to feel empowered and embrace their desires.

When designing the wordmark for Runi, we set out with a goal to create a mark that caused a little bit of disruption in the sexual wellness space.

Foregoing cutesy for sexy. With its sharp edges, bold weight, and extended character width, the Runi wordmark gives off “that girl” vibes. Like the name, we wanted the marks to be impactful and memorable, exuding instant personality.

04 - Runi - Homepage - Mobile_.mp4

04 - Runi - PDP - Mobile.mp4

Framed by the iconic egg shape of the hero product, we created Runi’s iconography to offer memorable designs that are sexy and ownable.

The mono-weight lines ensure these clean icons can be used digitally or in print.

By prioritizing mobile design, we ensured that the site's layout and content were optimized for smaller screens, providing a seamless user experience for mobile users.

This approach also allowed us to expand the website's design to desktop and tablet devices while maintaining a consistent user experience across all platforms.

05 - Runi - Variant Animation.mp4

05 - Runi - Homepage Video.mp4

We designed the Runi website with subjective energy and bold typography to grab the attention of the audience and make a lasting impression. 

By incorporating edgy design elements such as experimental typography and provocative imagery can also contribute to a website's subjective energy.

06 - Runi - Button Animation.mp4

06 - Runi - Revolving  Product Ad.mp4

We chose to use clean and bold typography to convey a sense of strength, confidence, and modernity, which aligns with the values of self-care, empowerment, and health that Runi promotes.

Additionally, a simple and legible typeface makes it easier for the target audience to read and engage with the brand's messaging.

We used red, black, and white color palette to create a bold and powerful visual impact, evoking a sense of energy, passion, and strength.

Additionally, these colors work well together to create a high contrast and memorable branding that can stand out in a somewhat-crowded space.

Runi

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