Nourishing skin with therapeutic light energy and patented technology for over 20 years. Get your glow on.

LightStim - Brand Identity, Packaging Design, Website Design, Social Media Design, and Art Direction

Visibly improved, radiant, healthy-looking skin is what LightStim is all about. For over 20 years LightStim has designed and manufactured high quality, easy-to-use, at-home LED light therapy devices that combine therapeutic light energy with patented technology to nourish your skin from within.

Brand Identity, Packaging Design, Website Design, Product Photography, Social Media Design, Art Direction

Unspoken Agreement, Robin Kannard, Saxon Campbell, Addison Marchese

LightStim's overall design aesthetic is characterized by a clean and modern look that evokes a sense of trust and reliability. 

Its bright color palette, elegant typography, and approachable art direction and photography convey the brand's commitment to providing high-quality, effective, and user-friendly light therapy devices for healthy skin.

Overall Aesthetic

LightStim's packaging design is both functional and visually appealing, with each product featuring its own distinctive color that corresponds to its specific benefit.

This thoughtful approach not only helps consumers easily identify and select the product that meets their needs, but also adds a playful and approachable element to the overall brand aesthetic.

Packaging Design

The red, pink, orange, and purple color palette used by LightStim is carefully chosen to evoke specific emotions and associations that align with the brand's values and products. 

For example, the warm and vibrant shades of red and orange are associated with energy and vitality, while the softer hues of pink and purple convey a sense of relaxation and rejuvenation.

LightStim's approachable and joyful art direction is a key component of its overall brand aesthetic, which aims to convey a sense of trust and reliability while also making light therapy accessible and enjoyable for consumers. 

The brand's photography features people of all ages and skin types, smiling and relaxed as they use LightStim's devices, creating a sense of community and inclusivity that resonates with consumers.

Our social media design for LightStim leverages the brand's clean and modern aesthetic to create a visually cohesive and engaging experience for consumers.

By using consistent brand assets such as the color palette, typography, and photography style, we were able to reinforce LightStim's brand identity and strengthen its online presence.

LightStim

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