Brought you a curated countertop with a full-stop brand identity design for a unique wellness marketplace.

Mayple - Brand Identity, Brand Messaging, Website Design, and Social Media Design

Serving as the nexus for a community of shoppers to global brands with a focus on quality ingredients, ethical product standards, and a coveted design aesthetic, Mayple cultivates a rich, educational and engaging customer journey that allows you to discover and shop your favorite new brands and products.

Brand Identity, Brand Messaging, Website Design, Social Media Design

Unspoken Agreement, Robin Kannard, Saxon Campbell

02 - Mayple - Art Direction.mp4

When defining the brand voice for Mayple, we leaned heavily on the idea of your sphere of influence and how most people hear about new products.

Mayple's tone of voice was to feel conversational, casual, and like a friend who is obsessed with a new brand they've discovered and eager to share with you.

Brand Messaging

The wordmark was designed minimally to avoid competition with the branding of the products they carry, but with just enough personality to stand alone. 

The modifications to the characters create a recognizable wordmark and reflects the movement of the graphic elements used elsewhere in the branding.

Mayple

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