A cocktail by Dre and Snoop, celebrating their iconic collaboration.

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Website Design, Art Direction, and 3D Rendering for Gin and Juice, By Dre and Snoop

Gin & Juice by Dre and Snoop combines the duo’s iconic West Coast style with premium, fruit-forward gin cocktails, offering a bold, modern twist on classic drinks that embodies their laid-back, creative spirit.

Website Design, Art Direction, and 3D Rendering

Unspoken Agreement, Saxon Campbell,  Robin Kannard, Hunni, Design by Ini

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The design strategy revolved around bright, bold color palettes that represent the fruit-forward flavors of the gin.

A balance of nostalgia and modern elements was achieved through typography reminiscent of 90s hip-hop culture, paired with contemporary layouts that provide a clean and seamless user experience.

Special emphasis was placed on storytelling through imagery and text to connect the brand to Dre and Snoop’s music legacy, fostering an emotional resonance with the audience.

The user journey was streamlined to encourage exploration, with easy-to-navigate sections showcasing the product’s details, story, and flavors.

The dynamic scroll feature mirrors the progression of a classic Snoop track, slowly unveiling the brand experience in layers, much like Dre’s signature beats build over time.

Gin & Juice by Dre and Snoop

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